OTT Viewership Trends: What Marketers Need to Know
The landscape of media consumption has undergone a seismic shift, with over-the-top (OTT) platforms redefining how audiences engage with content. For marketers, understanding OTT viewership trends is not just advantageous—it’s imperative. These platforms, delivering video content directly to consumers via the internet, have disrupted traditional television and opened new avenues for targeted advertising, content partnerships,…