Your business has to implement audiovisual technology in a certain way to get the best possible results. This will help you to impress customers, boost productivity — and possibly even convert new leads. AV solutions are a lot more complex than simply placing screens in a meeting room.
The Need for Smart AV Implementation
Audiovisual technology has the potential to transform how you engage with both customers and colleagues. This lets you make the most of your investment while also demonstrating that you’re an enterprise which embraces modern solutions.
Figuring out how to implement AV tools will also highlight the solutions that match your firm’s specific needs. You should never use technology just for the sake of it — you need to know how this will help your organization thrive.
Five AV Practices Your Business Should Follow
Here are the five top ways your enterprise can apply audiovisual technology:
1. Conduct a Needs Assessment
Expanding on the above, you’ll need technology that fits your company goals. Any AV seller will be happy to help you figure out the best solution. For example, if you want to install a video wall for your operations center, a screen processor makes sure your displays are in sync.
Installing certain tools just because they seem popular will simply be a waste of money. Conduct a full audit of your business and its technology use to identify potential gaps in your strategy. By consulting an AV tech specialist, you’ll get the support you need to make the right decision.
2. Think About Your Scalability
Even as a small company, you have to think about the way you’re likely to grow over time. If you could double your operations within the next year, your AV technology has to keep up. Consider using ‘AV-as-a-service’, which offers many vital audiovisual solutions via a subscription model.
Implement a central hub for your organization’s AV equipment, one you can upgrade and update over time. Investing in the highest-quality tech will also make sure it stays at the cutting edge for years to come. Ultimately, you must always have your eye on growing as a tech-savvy business.
3. Consider the User Experience
You need to make sure your AV solutions are engaging for both employees and customers. This includes choosing where to install them, possibly in a way that helps you make more sales. For example, an electronics store will likely decide to place a virtual reality installation next to their relevant VR products.
Prioritizing your users also means making sure your solutions stay accessible. This may involve high quality audio, screen readers, closed captions, and even colorblind-friendly designs across every monitor. This not only makes your company more welcoming to its employees, but it could even lead to more sales.
4. Add Cybersecurity
A greater reliance of audiovisual tools can leave the company vulnerable to cyber threats. Your AV system might process a lot of sensitive business data, and even minor breaches will be very expensive. Without the right level of encryption, hackers could, for example, gain access to your security feeds and corrupt the data within.
Before installing your AV network, make sure you have a trustworthy cybersecurity provider. You should also consider supplying staff members who work from home with new work devices. This lowers the risk of malware reaching their personal devices and eventually making their way onto your company’s AV systems.
5. Train Your Staff
The best AV tools on the market are relatively easy to use. However, ample training makes sure even the most complex features are soon second nature to your staff members. This saves time in any meeting that requires them to use a display, and even lets them perform troubleshooting if there are any errors.
Robust training will help your AV investments pay off. When buying a monitor, or any other form of audiovisual technology, you’re paying for every feature which comes with it. Without training, your employees might struggle to use these tools; this can even affect how customers perceive your business.
By following these AV practices, you’ll see effective short-term and long-term results for your business.