Are you from those who think that selling candles is not a profitable business? The states that I’m going to share will change your mind.
The market size of candles globally was $8.38 in 2020 and is expected to reach $13.72 in 2028. I hope these stats are enough to help you understand how big this industry is.
What are the factors that are essential to make a brand stand out? There are so many factors that play a vital role in making any brand stand out, and packaging is one of those factors.
Let’s delve into this article to find out the way that helps to set your brand apart from the race of making good sales.
Colors That Open New Doors Of Success
Grab the attention of the customer with the use of bright and vivid colors that make that packaging look gorgeous. Make your candle notable; let your shelves shine by choosing the right packaging that reflects the brand identity.
People will remember the colorful designs of the packaging and plan to buy that product on their next visit to the market. Brands who are using attractive colors consistently in their packaging will make the buyer remember them.
There are multiple brands out there that are making good-quality candles. Who do you compete with? Designing the luxury candle shipping boxes in a colorful pattern is the only way that makes your brand stand out among them.
Achieve More in Less With Minimalistic Designs
Create an elegant and modern look with simple colors that give a sense of decency to the packaging. Avoiding details that are not necessary or packaging that can survive without them is a good step toward making the piece of art.
Packaging with less design looks more premium compared to those who have a lot of elements in their design. That is the reason why some high-end brands incorporate packaging that looks simple.
Why do customers want simple-looking packaging? Their goal is to deliver a big message but in very limited words to make these boxes understandable for the buyers. Sales depend on how the product is friendly to the customer.
Features That Set You Apart From The Rest
What makes your brand different is the biggest tactics that brand usually use in their marketing campaigns. People are always looking for the unique feature in the product that they are using.
The quality and care that you put into the making of your product is also the most highlighting factor that makes your brand apart. Do not forget to mention how they solve the problem that customers are facing.
Just showing the key feature of the product sometimes does not give quality benefits if the images are not attractive. High-quality images show that the brand is producing high-end products.
Maximize the Storage With Foldable Boxes
Expand the storage with the use of those boxes that transform into flat shapes when not in use. Due to folding quality, a buyer can use that save for placing their essential items.
Assembling these boxes is a no-brainer. They are designed in a way so that they can easily change their shape, and anyone can shape them without having any knowledge.
The shopping cost of the packaging is evaluated based on the volume it takes. Due to the folding mechanism, these boxes save a lot of cost during shipping.
Reviews That Build The Trust To New Customers
Sharing the success story might be the turning point for your business that encourages customers to know more about your luxury service brand. Honest feedback from the customer who experienced the benefits of the product that you are producing building trust.
By showing the real testimonial, there are high chances that your video will feature in trending videos. The algorithm of social platforms is based on how much the audience spends time on a particular video, then the algorithm understands its good content and starts showing it to others.
Effective Packaging Sizes That Save Your Money
There are plenty of benefits to using small-size packaging for products. Choosing the small size is not only space efficient but also saves money that is wasted on choosing the large size.
Packaging that is used for candles is generally made with cardboard material, plastic, or paper. So when the size increases, then the cost of using these materials is also affected.
Choosing the size of packaging saves you money, and in return, you can invest in those parts of the business that need improvement. The main goal is to not only make an eye-catching design but also a packaging that is budget-friendly.
Concussion
Every brand is in the race to make their products stand out, and they are doing those things that do not have any effect in terms of making themselves standout.
Very few buyers check the inside product when they are finding the product for their use. The rest of them are just judging the product from its packaging. That means only making necessary improvements in the packaging gives you a lot of benefits for achieving the sales targets.
