Are you planning to launch an online casino, but have not yet decided which solution to choose? Consider the option of a white label platform. A ready-made software and business solution for quickly and efficiently entering the market is one of the best ways to start a gambling business.
So, what is white label casino? What does this solution include? What are its advantages and potential disadvantages? Finally, how to launch your own white label casino? What other services can simplify the launch of an iGaming business? You will find out the answers to these questions in the article.
What is a white label casino?
A white label casino is a comprehensive, turnkey solution designed for entrepreneurs and businesses looking to enter the online gambling industry quickly and with minimal hassle. Essentially, it involves purchasing a complete package from a white label provider, which includes everything needed to launch and operate an online casino. This package usually encompasses a variety of services and features, including gaming software, licensing, payment processing, website design, customer support, and marketing tools.
The concept behind a white label casino is straightforward: the provider supplies the infrastructure and operational framework, while you, as the operator, can focus on branding and marketing your unique online casino. This arrangement allows you to leverage the expertise and resources of established industry professionals, significantly reducing the time and effort required to get your casino up and running.
Let’s delve deeper into the various components and benefits of a white label casino to understand why it is an attractive option for aspiring online casino operators.
What white label solution includes?
- Gaming software
Integration of gaming content is one of the most important stages in creating an online casino. Integration of games within a white label solution is a simple and quick procedure of implementing software using a special API. Instead of looking for reliable developers on your own and negotiating with each one separately, you get the opportunity to immediately select the games you like and integrate them into the gambling platform. This saves not only time but also money, since often the more games you choose, the better the terms of the deal.
- Licensing
A gambling license is the cornerstone of any gambling project. This permission to work legally is, in fact, your ticket to the world of “white” gambling. Obtaining a license is often a long and confusing procedure. Before submitting an application, the operator must fulfill a number of requirements of the regulatory authority of the chosen jurisdiction, as well as undergo several checks.
Purchasing a white label casino relieves the operator of the need to license the gambling platform because the white label solution involves operating under the provider’s license. This greatly simplifies and speeds up the process of entering the market, and also reliably protects against problems with the law.
- Payment processing
Another invaluable component of the white label casino solution is the integration of payment systems (including cryptocurrency).
It is important to remember that players are most worried about their deposits and winnings. Therefore, they tend to trust only well-known payment systems; in addition, it is better when there are several of them on the website. The wider the choice, the more clients will stay with you for a long time.
- Website design and development
White label casino is a ready-made website with a modern, intuitive and user-friendly interface, as well as an attractive design. The platform is adapted for all types of devices, including mobile phones. This is extremely important, because today a huge number of people play with these gadgets.
Needless to say, how much time does purchasing a white label gambling website save the operator? The question is rhetorical, because the answer is obvious.
- Customer support
An online casino white label provider will also likely help you set a high-quality customer support.
Online casino’s reputation directly depends on how the problems of players are resolved on the website. It is important that all claims, questions, complaints and suggestions are quickly processed, and that clients remain satisfied with the solution and feedback.
- Legal and technical support
White label casino solution includes technical and legal support from the provider.
Resolution of any technical difficulties and unlimited legal advice are a reliable support for the operator on his interesting but difficult path.
- Marketing tools (affiliate and bonus system solutions)
Often, white label casino providers also take on part of the marketing for your website. We are talking about providing a ready-made affiliate marketing system, as well as bonus programs.
Despite the fact that the operator undertakes most of the development and implementation of the promotion strategy, assistance with affiliate programs and bonus systems can greatly facilitate this task.
Now let’s move to the pros and cons of choosing a white label online casino. This part is intended to make it clear if this option fits your business goals or not.
Advantages and disadvantages of a white label casino
When considering a white label casino solution, it’s important to weigh the various benefits and potential drawbacks. Understanding these can help you make an informed decision about whether this approach aligns with your business objectives and resources.
Benefits of a white label casino
- Quick market entry. Since the white label provider handles the technical and regulatory aspects, you can launch your online casino much faster than if you were to build everything from scratch. This rapid deployment is crucial in a competitive market where being first can give you a significant edge.
- Cost-effectiveness. Developing an online casino from the ground up requires significant investment. White label solutions offer a more affordable alternative, allowing you to access high-quality software and services without breaking the bank. This cost efficiency is especially beneficial for startups and smaller businesses with limited budgets.
- Expert support. White label providers are industry experts with extensive experience in the online gambling sector. Their support and guidance can help you navigate the complexities of running an online casino, from regulatory compliance to technical issues. This expertise can be invaluable in ensuring your casino operates smoothly and effectively.
- Focus on branding. With the operational aspects taken care of, you can concentrate on building and promoting your brand, which is crucial for standing out in the competitive iGaming market. A strong brand can attract and retain players, ensuring long-term success.
Potential drawbacks
- Limited control. While white label solutions offer convenience, they also come with certain limitations. You may have less control over certain aspects of your casino, such as game selection and website features, compared to a fully bespoke solution. This can be a drawback if you have specific requirements or want to offer a highly customized experience to your players.
- Revenue sharing. Most white label providers operate on a revenue-sharing model, meaning you will need to share a percentage of your profits with them. This can impact your overall profitability, especially as your casino grows and generates more revenue. It’s important to consider how this ongoing cost will affect your financial projections.
- Dependence on a provider. Your online casino’s success is closely tied to the performance and reliability of your white label provider. Any issues on their end could potentially affect your business. This dependence means you need to choose a reputable and reliable provider, as their failures or shortcomings could directly impact your casino’s operations and reputation.
In summary, a white label casino offers numerous advantages, including quick market entry, cost efficiency, expert support, and the ability to focus on branding. However, it also comes with potential disadvantages, such as limited control, revenue sharing, and dependence on the provider. By carefully considering these factors, you can determine whether a white label solution is the right choice for your online gambling venture.
How to launch a white label casino
So, you have made your decision and are ready to start your journey into the world of gambling with the white label online casino. But how to launch it? Here is an approximate algorithm of your actions:
- To begin, you need to answer a range of questions. Decide on the budget for provider services and marketing, the desired license and operating markets, as well as what games you want to offer and what currencies you want to accept for payment.
This information will become a starting point for you and your white label casino provider and will help you choose the best option for your future iGaming project.
- Document the answers to all questions in a detailed business plan. Think through all the technical aspects in advance and choose a name for your future casino. With this document you can go to the white label platform provider.
- When choosing a provider, pay attention to its industry experience, the game developers and payment systems it works with. Choose only reliable providers, as your reputation will depend on theirs.
One of the companies that offers a white label solution for online casinos is Slotegrator. Many years of experience, an expert team and a comprehensive range of services are a reason to contact the company for at least the first free consultation.
1. After contacting the provider, the cost of purchasing a white label online casino is calculated. This cost is always individual and depends on the operator’s preferences, the number of integrated games, licensing jurisdiction, and so on.
It should be noted that the ability to calculate the final budget for purchasing a white label online casino gives the operator a significant advantage. When you create a casino from scratch, it is almost impossible to provide for all the costs in advance.
2. If the terms of the deal suit the operator, it is time to sign the contract. At this stage, it is necessary to once again thoroughly clarify all the terms of cooperation, wishes and common goals.
And finally, let’s find out what other Slotegrator services help gambling operators enter the market and achieve success.
Slotegrator’s solutions for operators
Here is a list of the company’s services and solutions with a brief description of each:
- Turnkey online casino/sportsbook. A complete package for launching a fully operational online casino or sportsbook quickly and easily;
- Crypto casino solution. An iGaming platform that supports cryptocurrency transactions, catering to the growing demand for digital currency gambling;
- Telegram casino solution. An innovative casino platform integrated with Telegram, allowing players to enjoy games directly through the messaging app;
- Games integration. Seamlessly incorporate a wide variety of high-quality games into your online casino, ensuring a diverse and engaging player experience;
- Payment systems integration. Integrate multiple secure and efficient payment methods to facilitate smooth transactions for your players;
- License acquisition. Assistance in obtaining the necessary licenses to operate legally in various jurisdictions, ensuring compliance with all regulations;
- Partnergrator – affiliate management system. A comprehensive tool for managing and optimizing your affiliate programs, helping you drive traffic and increase revenue;
- Bonusgrator – bonus systems. Advanced bonus management tools to create and manage promotions and rewards that attract and retain players;
- Legal advice. Expert legal support to navigate the complexities of the online gambling industry, ensuring your business operates within the law.
Conclusion
White label casinos present a highly efficient and cost-effective solution for entrepreneurs and businesses aiming to enter the online gambling market. By leveraging the comprehensive packages offered by white label providers, you can launch a fully operational online casino with minimal hassle. These packages typically include essential services such as gaming software, licensing, payment processing, website design, customer support, and marketing tools. The major advantages include quick market entry, reduced costs, expert support, and the ability to focus on branding. However, it is crucial to consider potential drawbacks like limited control, revenue sharing, and dependence on the provider.
In summary, if you are looking to establish a successful online casino quickly and efficiently, a white label solution could be the ideal choice. By choosing a reliable provider, you can ensure that your casino operates smoothly and meets all regulatory requirements, allowing you to focus on building a strong brand and attracting players.
We hope you found this article useful. If you still have any questions, contact the Slotegrator team and get the necessary help.
